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Galahad Labs · GEO Platform

Every brand is
searching for the Grail.

In the age of AI, the Grail is visibility. Not rankings - inclusion. When someone asks an LLM about your category, your brand is either in the answer or it isn't. Grail is how you get in.

Find Out What AI Thinks of You →See the Pipeline
Grail
ChatGPT, Claude, Gemini, Perplexity - your brand is being discussed on LLM surfaces right now. The question is whether you're shaping that conversation or just hoping for the best.
The Shift

SEO got you ranked.
GEO gets you cited.

LLMs don't serve links. They serve answers. Your brand is either part of that answer or it's invisible. This isn't a ranking problem - it's an existence problem.

🔍

AI doesn't rank pages

Generative engines synthesise answers from authority signals, entity relationships, and citation chains. Your page-one position means nothing if AI doesn't cite you.

🏷️

Keywords are dead weight

Schema, entity relationships, and structured authority matter now. The old SEO playbook doesn't translate to generative search. You need a new infrastructure.

📈

You can't optimise blind

Current tools don't track how AI models represent your brand. Without inclusion monitoring, you're optimising in the dark. Grail makes the invisible visible.

Platform

Five stages. One pipeline.
Full control.

A deterministic pipeline that turns your content into measurable AI authority. Same inputs, same outputs - every time. Fully auditable.

Ingest

Crawl & structure your content footprint

→
Authority Graph

Map entities, territories & citations

→
Bias Payload

Generate confidence scores & targets

→
Inclusion Monitor

Track brand mentions in AI outputs

→
Reinforcement Brief

Actionable recs to strengthen signals

🔄

Deterministic Pipeline

Same inputs always produce identical outputs. Every result is reproducible, auditable, and explainable to a board.

📐

Schema-First Design

All outputs validated against JSON schemas. Structured, machine-readable artefacts at every stage of the pipeline.

🧠

Multi-Model Routing

Cloud APIs for hard reasoning, local models for bulk processing. Intelligent routing optimises cost without sacrificing quality.

📊

Inclusion Scoring

Track brand mention rate, citation presence, framing distribution, and territory coverage across AI-generated responses.

🎯

Priority Gap Analysis

Identify where your brand is weakest in AI responses. Get severity-ranked gaps with specific actions to close them.

📦

Batch Processing

Process your entire content portfolio. Single documents or folders. Manifests track provenance across every run.

How It Works

From content to
AI authority.

Grail processes your content through five deterministic stages, producing scored artefacts and actionable recommendations at each step.

01

Ingest Your Content

Submit URLs or content directly. Grail crawls, parses, and structures your content into a normalised format ready for analysis.

02

Build the Authority Graph

Extract entities, territories, and relationships. Map the semantic structure that AI models use to determine authority and relevance.

03

Generate Bias Payloads

Compute confidence scores and reinforcement targets. Identify which signals need strengthening to improve your AI inclusion.

04

Monitor Inclusion

Score how AI models represent your brand. Track mention rate, citation presence, and whether the framing is positive, neutral, or negative.

05

Act on the Brief

Receive prioritised recommendations with severity ratings. Know exactly what to fix, where to strengthen, and what's working already.

See Grail
in action.

Book a 30-minute platform walkthrough. We'll run your content through the pipeline live and show you your inclusion score.

Request a Walkthrough →
Visibility

See everything.
Control everything.

Four dashboard views give you complete visibility into your brand's AI authority - from high-level metrics to entity-level detail.

Overview
Authority Graph
Inclusion Monitor
Reinforcement Brief

Overview - Mean score, inclusion rate, territory density, and framing distribution at a glance. Track progress over time.

Interactive dashboard preview coming soon. Request access for a live walkthrough.

Access

Start with a pilot.
Prove the value.

We don't publish pricing because every content footprint is different. What we do offer: a scoped pilot with defined success criteria, baseline measurement, and honest evaluation at the end - including the option to walk away if the numbers don't work.

Start a Pilot Conversation →
FAQ

About the platform.

What makes GEO different from SEO?
SEO optimises for search engine rankings - page position, click-through rates, keyword density. GEO optimises for inclusion in AI-generated answers - entity authority, citation chains, and semantic relationships. They're complementary but fundamentally different disciplines.
How does multi-model routing work?
Grail routes different tasks to different models based on complexity. Hard reasoning tasks go to cloud APIs. Bulk extraction and processing runs on local models. This keeps costs manageable while maintaining quality where it matters.
What content types does Grail support?
Any text-based content: web pages, articles, product descriptions, documentation, press releases, and structured data. Submit via URL or paste content directly into the platform.
How long until I see results?
Initial scoring and recommendations are available within hours of running the pipeline. Measurable improvements in AI inclusion depend on implementing the reinforcement briefs - typically 4-8 weeks for initial shifts.
Do I need technical resources?
The dashboard and batch processing are designed for marketing and content teams. The API is available for technical integration. You don't need engineers to get value from Grail, but the API unlocks deeper automation if you have them.
The Quest Starts Here

Find out what AI
actually says about you.

We'll run your brand through the Grail pipeline and show you your inclusion score. No charge. No obligation. Just the truth about how AI sees you.

Get Your Inclusion Score →Book a Live Walkthrough

Deterministic. Auditable. Every score explainable. Built by practitioners, not marketers.

Galahad
AI that knows its place. · Founded by Ross Barnes
hello@galahadgroup.co.uk
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